Sometimes I do this thing where I put TV commercials on mute and keep track of the words in the commercials. You can learn a lot about our culture by doing this. For instance, many companies' slogans these days involve change and progress. Why might I consider this to be significant? It's the spirit of our age - we are amidst some turbulent times, between wars and climatic adversity and everything else, and yet we're also in an era of technological innovation and other advancement, so it's nice to see even the most commercial parts of our culture - commercials themselves - are focused on change (hopefully for the better).
That being said, doesn't the concept of "Zeitgeist" and even "the collective unconscious" seem a bit haunting? It's both really awesome and really freaky. Part of me feels like we're all connected due to this and yet another part of me feels like there are influential people who decide certain things to alter how the mainstream and oft less-educated public views the world (not just the media, to which I contribute). Discuss.